Who actually shows up to service design training? The answer paints a clear picture of how public services are evolving.

From policy makers to neighbourhood services, business analysts to UXers, this post breaks down the roles now learning about service design and what that means for organisations trying to work differently.

After completing Service Design in Practice, Sophie Jones went on to become an SDN-Accredited Service Design Practitioner. In this interview, she talks about the process – from preparing her case study to taking the final exam – and shares practical tips for anyone considering accreditation.