Who actually shows up to service design training? The answer paints a clear picture of how public services are evolving.

From policy makers to neighbourhood services, business analysts to UXers, this post breaks down the roles now learning about service design and what that means for organisations trying to work differently.

Attending UK GovCamp 2025 felt like a breath of fresh air compared to 2024. Last year, frustration and burnout were front and centre. This time, there was a real sense of hope and thinking about the art of the possible! Here are the standout things from the sessions I joined.

After 10 years working in service design with government and non profits, I’m now sharing my top ten nuggets of wisdom with you. The kind I wish someone had whispered in my ear as I set off on day one!